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Curriculum

 

MODULE 1: Market research, your strengths and weaknesses
How do you know if you are choosing a town or geographic location that is viable for this business? What are you good and not so good at when we consider the roles necessary to publish a magazine. Decide geographic location and target audiences (SMB and reader)

MODULE 2: The Local Business Owner
How do the think, act, make decisions? What problem will this publication solve?

MODULE 3: Marketing; Branding myself and my business
YOU, professional photos, video, Facebook, Twitter, Email marketing, IG, networking, hosting events, media kit, ad sales promotions, forms, logo

MODULE 4: Money, Printing, Distribution
Largest expenses, make a budget, decide format, circulation, ad rates. Review software or templated recommendations for invoicing, billing, contracts, credit cards, recurring revenue

MODULE 5: Advertising Sales*

MODULE 6: Systems, processes, freelancers, interns, 1099 contractors

MODULE 7: Local Content, Photography & Editorial Plans
Creating an editorial calendar, find free content, paying freelance writers, writers’ guidelines, trading with local photographers, choosing images, editorial topic ideas

MODULE 8: Good Design & Layout
Tips for layout and ad design, tips for cover design, production and ad design ad design process

MODULE 9: Going Digital and Beyond
Software recommendations, terminology, banner ads, articles archive blog, email reader list

BONUS MODULE: Additional Products and Streams of Income
Maps, visitors’ guides, directories, postcards, coupons, email marketing, inserts, newsletters, civic sponsorships, digital brochures, video, social media, banner advertising, special events

*Advertising Sales Module is broken into several parts with additional resources and outside links to continue training beyond this course.