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About Me

 

I am creative entrepreneur and accidental salesperson with 25 years’ experience working with small, local business owners to help them connect with local customers through appropriate advertising mediums.


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Growing up in Alpharetta, Georgia, I attended St Pius X High School in Atlanta and graduated from the University of Georgia with a Journalism degree, specializing in magazines and Psychology.

Ninth out of 11 children in a family of athletes, doctors, lawyers, artists, teachers and entrepreneurs, I internalized the values of my parents and siblings, including creativity, hard work, persistence, curiosity, competitiveness and collaboration.

My career has included local advertising sales and/or marketing for such titles as Modern Bride-Atlanta, southeastern newsstand issues of GlamourAllureVogue and Bon Appetit, as well as Atlanta Occasions. I helped grow the regional client base for America Online's hyper-local digital news effort, “Patch.com,” in North Metro Atlanta by working with small business owners to help them reach local customers. 

What drives me during late nights and tight deadlines is my absolute love for what I do; but more importantly I hope to model for my two sons that they can achieve satisfaction and quality of life in work through perseverance and self-discipline.

My oldest is a Sophomore at University of North Georgia and my baby is a senior at Blessed Trinity Catholic High School in Roswell, Georgia. I work from coffee shops and in my home office, with my loyal ten-year-old black lab, Gypsy.

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Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We are all emotional beings looking for relevance, context and connection. Good marketing will achieve at least one of the three.

When I launched my own publishing company in 2013, with one local magazine in Canton, Georgia, my goal was to help sole proprietors and small business owners market themselves to local customers in a “brand-building” medium, which was affordable and effective. I felt the advertising options for the smallest of businesses were cheap-looking, poorly designed and/or poor quality. My experience working for some of the country’s best titles had me craving local publications with a little more sophistication and style than what was available at the time.

A small business owner who places an ad in a print magazine is communicating two things: 1. They care about the local community. 2. They are a savvy and trustworthy brand. The credibility of the advertiser increases (or remains) in direct proportion to the quality of the publication.

Today, I am motivated to share with others what I've learned. I help smart entrepreneurs launch their first local magazine, which enables them to live lives they've only dreamed of filled with flexibility, control over their time, financial and creative freedom.

In turn, these fine new publishers help their own communities by producing local magazines which connect small business owners with local customers. Everybody wins.

I organized all my experience into a comprehensive (and simple) program, a system smart entrepreneurs can replicate which guides them in publishing their first magazine and beyond. The objective is always to help small businesses in their communities connect with local customers in meaningful ways by producing content readers love. This proven system provides the amazing opportunity for a flexible and financially rewarding career for the right person.

 

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Desire is the key to motivation. But it’s the relentless determination and commitment to your goal which will enable you to attain the success you seek.
— Mario Andretti